Thursday, February 16, 2006

This one's for you Trekreb

One of my fellow bloggers has stated that Canadians should be proud of our heritage , specifically as it realtes to our beer. I must admit as Canadians we do, or rather did, take a lot of pride in our beer. Besides hockey, brewing beer was the only thing Canadians did better than our good old friends to the south.

But in the past few years that has all changed. Our oldest brewery, Molsons (since 1786) is now owned by Coors. Molsons catch phrase used to be I Am Canadian. As you can see the catch phrase had to be modified last year.












Our second oldest and perhaps most noted brewery, Labatts (since 1847) is now owned by a Belgian company. In the spirit of the great global economy however, Labatts has a brewing agreement with Budweiser for production in Canada. The result - the number one selling beer in Canada is - naturally - Budweiser.

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